Niklas Ihssen was recently invited by BBC Bitesize to explain some of the psychology and neuroscience behind the popularity of the ‘kinda chic’ meme:
Is the ‘kinda chic’ trend kinda empowering?
He discussed how the virality of trends like ‘kinda chic’ highlight how social media use is often driven by social rewards – our needs to express ourselves, feel belonging within a group and seek social approval from others.